Investment banking products & services
- Equity & debts capital market (ECM & DCM)
- Advisory
- Trading & brokerage
- Asset management

1. Capital market - > company utilizes this service to meet their financial obligations so they go public through ECM & DCM.
ECM – EQUITY CAPITAL MARKET
IPO – Company which intends to expand its business operation and looking for additional fund to that, will go for selling its shares to the general public in the form initial public offering.
Firms shares is sold to multiple investors resulting in losing most of the ownership.
Where BOD has the right to elect the CEO of the firms since the majority shares lays in BOD hands. And there is lot of risk factor and legal factors to be considered before going to list the IPO. So here comes the INVESTMENT BANKER who plays a key role in advising the firm.
- When to go public
- How to attract the investor
- Conduct meetings b/w company management & investors
- Book building that’s pricing the IPO
- Price stabilization
Types of IPO
- Retail investors -> private individuals, who bid in the IPO listing to get the shares with less income with minimum returns.
- Institutional
investors ->specialized investors with more knowledge
such as Mutual funds, pension funds and insurance companies. Who invest very high to gain more
returns.
- Hedge
funds – who looking to profit from underpriced or overpriced securities
to make profit from investment.
|
|
RETAIL |
INSTITUTIONAL |
HEDGEFUNDS |
|
INVESTMENT
PERIOD |
LONG |
LONG |
SHORT |
|
RETURN |
AVG |
AVG |
HIGH |
|
RISK |
LOW |
LOW |
HIGH |
Type of Investor preferred by investment banking firms.
- Retail investors -> who hold the stock for long so IB prefer retail investors
- Institutional investors -> who hold the stock for long so IB prefer retail investors.
- Hedge funds -> likely to sell the shares after IPO, so hedge funds investor are not preferred.
“Book building is how INVESTMENT BANKERS determine the IPO share price. They collect bids from institutional investors, to establish the optimal price. However, this process carries the risk of setting the price too high or too low, impacting investor interest and market perception”
IPO allocation
- Timing of IPO application submitted
- Qty of shares quoted
- Previous IPO track record.
IPO fees distribution
- Underwriting fee – 20%
- Management fee – 20%
- Selling fee – 60%
Seasoned Equity offering - Existing company going for additional IPO, less prep work, pricing & admin prep done. One the investors is sorted out; the investment banking firms undergo the under writing of the shares to sell for the investor.
Stock exchanges – 2nd market where listed shares or bonds traded on market, it has good transparency, liquidity and maintains all the compliance.
DCM – DEBTS CAPITAL MARKET
- To meet short term requirement
- Easier to price the bond by credit rating agencies
- Ease of finding investor since the return is guaranteed
Syndicated loans – loan
provided by pooling from different banks where investment banking plays the
middleman between the investors and borrower with same terms and condition with
one agreement.
- Reasons to issue syndicated loans
- Diversification
- Fee generation
- Globalization
Types of bonds in investment banking firm
- Fixed rate bond
- Floating rate bond
- Equity related bonds – debt security, which is convertible into equity
- Asset backed securities-is collateralized by an underlying pool of assets—usually ones that generate a cash flow from debt, such as loans, leases, credit card balances.
Why
issue bonds?
- Bonds interest rate is lower when compared to bank business loan.
- Less restrictions
- Bonds is not for short working capital
- Easier to price the bond then equity.
- Since credit rating agencies rate the bond valuation.
- Bond listing only takes 25-35 days.
Bond process
Hire advisor -> assemble syndicate banks-> hire credit rating agencies -> contact investors -> book building -> underwrite and sell -> stabilization periodVast investors.
2. Advisory –
M&A
and restructuring
M&A
deals are the most profitable business which earns massive commission and fees
can be charged for the advisory services rendered by the investment bankers.
- Parties involved
- Buyer company
- Target company
Why the company need to acquire or merge the business ?
-
Acquiring the Existing business is much
cheaper than est the new business
-
Entering into new market as new company is
far better than merging with existing company to mitigate the potential risk.
“Investment banker act has advisory services for the firm looking for M&A deals, since they have lot of connection when compared to the company owned advisory”
|
Buy-side IB Strategic advice Target valuation
(pricing for buying) Synergy
estimation (success rate) |
Sell-side
IB Finds bidder Sales process
PREP Business
valuation Minimum bidding
price Co-ordinates
sales process Work with
advisors and bidders |
“Crucial factor involving the Investment banker in M&A deals to determine the “PRICING” strategy”
Restructuring advisory – Investment
banker provide the restructuring advisory or recovery business plan in case of
the firm is being distressed to pay of his debts or bankrupt.
Operating difficulties
Financial issues-
interest may be high
“investment banker negotiates with lenders to increase the liquidity position of the firm to regain the business operation”
3. Trading and brokerage
Trading
- Investment bank makes money by purchasing stock of the particular companies
and when it appreciates / depreciate, they make money or loss money similar the
investor in the stock exchange investment banking firm also do the trading
activity.
Brokerage
-> it’s the fees charged by the broker or middlemen for
trading the stock by using their platform.
brokerage markup - The
difference between the market price of a security personally held by a
broker-dealer and the price paid by a customer
“Price paid by investor – price of the security acquires = brokerage markup”
***1/3rd of the revenue is gained by trading and brokerage fees for the investment banking firm”
Proprietary trading - occurs when a financial institution trades financial instruments using its own money rather than client funds.
- Research dept provide the accurate stock investment advice.
- Market pulse is predicted for investment
- Market advantage
Market making – investment banker player a crucial role in boosting the sales of the illiquid securities. They buy the shares and sell it to the investor when its placed for buy orders the difference b/w the buy order and sell order is what the profit it earns also known as bid-ask spread.
4. Asset management companies- investment bankers manages the money on behalf of the institutions to build and increase the wealth over time.
“HNWI (high net worth individual) or organization approach the asset management companies to increase their wealth”
The AMC invest the funds in more diversified funds to overlap or mitigate the risk factor over the period on the investment made.
AMC services
- Understand the requirement of investment
- Investment strategy
- Plan implementation
- Monitoring
Roles of AMCs in investment banking firms or the job profile
- Sales – Est client relationship by understanding the needs Portfolio managers.
- To make investment decisions based on the needs of investors
- Research department - investment insights.

